Boost Sales and Marketing Using AI Tools

Wednesday, June 21st
Wed, Jun 21st, 12:00pm - Wed, Jun 21st, 1:00pm

Boost Sales & Marketing Using AI Tools

presented by

Scott Falbo
CTO and co-founder, LenderLogix

Emmi Sauls
Director of Marketing, LenderLogix

In this presentation, we'll explore how AI can be used to enhance sales and marketing strategies utilizing tools like ChatGPT, a large language model trained by OpenAI. ChatGPT can generate high-quality text on a wide range of topics, making it a valuable resource for sales and marketing professionals seeking to create compelling content.

During this session we'll cover a variety of topics including quick "how-to" information about: 
•    Content generation: How AI can be used to generate high-quality content that resonates with your target audience. 
•    Competitive intelligence: How AI can be used to monitor competitors and stay ahead of industry trends. 
•    Personalization: How AI can be used to personalize marketing messages and content based on customer data and behavior. 

You'll walk away learning new techniques that you can use immediately.

About our presenters:

Scott Falbo is the CTO and co-founder of LenderLogix, a Buffalo, NY mortgage technology company. At LenderLogix, Scott focuses on product development and the intersection of technology, customer experience, and concrete business outcomes. Before co-founding LenderLogix in 2016, Scott worked for General Dynamics and BlueCross BlueShield in various technology leadership roles. In addition, Scott has been a software entrepreneur since 2009 creating apps for the legal community and working with multiple high profile clients across the world.

Emmi Sauls is the Director of Marketing for LenderLogix. She has worked in marketing for eight years and has been a part of the LenderLogix team for 11 months. Emmi lives by the quote “business has only two functions – marketing and innovation” and joined LenderLogix because of their explosive growth in the fintech space. With her expertise in branding and demand generation, you’ll likely see a lot more of LenderLogix in the months ahead. Emmi is a graduate of Canisius College, an Alpha Kappa Psi brother, and lives in Buffalo, NY.